TYPOGRAPHY —
Typography in professional context requires legibility and clarity. The reader should be able to quickly understand what the type displays so that their focus moves to the remaining parts of the design as intended.
*Heading and Subheading type should
be used only with capital letters.
LUSTRA BOLD
Heading*
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Subheading*
LUSTRA REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Body
Helvetica Now Text Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
OUR PALETTE —
Color is imperative in bringing fourth an everlasting identity for any brand. Consistency in color usage is required to maintain this image of quality design. Consistency demands a subconscious notion of professionalism.
Garnet Red - Secondary
HEX: ef3c38
RGB: 239, 60, 56
CMYK: 0.00, 0.75, 0.77, 0.06
Sunset Orange - Primary
HEX: f47a3d
RGB: 224, 122, 61
CMYK: 0.00, 0.50, 0.75, 0.04
Desert Yellow - Secondary
HEX: fbac41
RGB: 251, 172, 65
CMYK: 0.00, 0.31, 0.74, 0.02
Midnight Blue - Tertiary
HEX: 0c293c
RGB: 12, 41, 60
CMYK: 0.80, 0.32, 0.00, 0.76
LOGO USAGE —
Logos are the mark of a brand. They are what make any given establishment stand out from the others. With this in mind there are few guidelines that must be followed whenever using our marks in order to maintain a visually pleasing identity.
Examples of unhealthy design choices for
the brand.
DO NOT —
Stretch the logo
DO NOT —
Use colors outside our palette
DO NOT —
Fill in the logo
DO NOT —
Rotate nor flip the logo
Examples of proper spacing when utilizing
any of our logo marks.
Our marks such as "Icon" and "Wordmark" should not be used together aside from using the file named "Primary". Do not individually alter the scale, position, rotation or perspective when using the "Primary" mark.
BRAND GUIDELINES
LOOKING FOR MORE?
To view brand guidelines or download our brand kit you must view this page on a desktop device.