TYPOGRAPHY —

Typography in professional context requires legibility and clarity. The reader should be able to quickly understand what the type displays so that their focus moves to the remaining parts of the design as intended.

*Heading and Subheading type should

be used only with capital letters.

LUSTRA BOLD

Heading*

ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

Subheading*

LUSTRA REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

Body

Helvetica Now Text Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890

OUR PALETTE —

Color is imperative in bringing fourth an everlasting identity for any brand. Consistency in color usage is required to maintain this image of quality design. Consistency demands a subconscious notion of professionalism.

Garnet Red - Secondary

HEX: ef3c38

RGB: 239, 60, 56

CMYK: 0.00, 0.75, 0.77, 0.06

Sunset Orange - Primary

HEX: f47a3d

RGB: 224, 122, 61

CMYK: 0.00, 0.50, 0.75, 0.04

Desert Yellow - Secondary

HEX: fbac41

RGB: 251, 172, 65

CMYK: 0.00, 0.31, 0.74, 0.02

 Midnight Blue - Tertiary

HEX: 0c293c

RGB: 12, 41, 60

CMYK: 0.80, 0.32, 0.00, 0.76

LOGO USAGE —

Logos are the mark of a brand. They are what make any given establishment stand out from the others. With this in mind there are few guidelines that must be followed whenever using our marks in order to maintain a visually pleasing identity.

Examples of unhealthy design choices for

the brand.

DO NOT —

Stretch the logo

DO NOT —

Use colors outside our palette

DO NOT —

Fill in the logo

DO NOT —

Rotate nor flip the logo

Examples of proper spacing when utilizing

any of our logo marks.

 

Our marks such as "Icon" and "Wordmark" should not be used together aside from using the file named "Primary". Do not individually alter the scale, position, rotation or perspective when using the "Primary" mark.

BRAND GUIDELINES

LOOKING FOR MORE?

To view brand guidelines or download our brand kit you must view this page on a desktop device.